Need a GPS at SIAL
for your brand?

Tailored show coverage and debrief. Five days on the floor, two brands only, one report built on your questions.

Book the 45-minute briefing

12Halls

8,000Exhibitors

295,000Visitors

5Days

Source: SIAL Paris press kit, June 2026.

Getting there is not the problem. Getting something out of it is.

An exhibiting team never gets an hour to look up from the stand. A team that is not exhibiting has nobody on site. Those who visit without prepared questions come home with photos and blisters.

This is where I come in.

70%

of food launches fail within their first year.

Source: SIAL Insights 2026 (Kantar, ProtéinesXTC, Circana).

Reading the right signals before everyone else is what separates an informed bet from an expensive one.

What I bring

25 yearsof food and drink marketing

Media accreditationfive days: press access, conferences, partner areas

A proven methodfor reading signals, tested on my market intelligence reports

The offer: three moments

Before

Briefing and route

A 45-minute briefing to name your questions. Then a working document: exhibitors to see, conferences that matter, studies to collect, people to meet.

During

Coverage on the floor

Five days on your topics: photos, innovation logs, conference verbatims, interviews made possible by the media badge.

After

Report and debrief

A report within ten days, answering the questions set at the briefing. Plus a live debrief to turn the report into an action plan.

Fee depending on scope

1,500 to 3,900EUR excl. VAT

1,500 EUR excl. VATRoute only: briefing and working document delivered before the show.

3,900 EUR excl. VATFull package: route, five days on the floor, report and debrief.

Price confirmed at the briefing, once the scope is named.

Contact

Audrey Le Borgne

Fractional CMO, food and drink brands