Imprint · 1 month
Define the brand DNAFor brands in a pivot or acceleration phase. Build a coherent territory grounded in clear convictions and purpose.
Diagnostic, strategic immersion workshop and a delivered Brand Platform.
Slow the pace, lead the race.
For brands in a pivot or acceleration phase. Build a coherent territory grounded in clear convictions and purpose.
Diagnostic, strategic immersion workshop and a delivered Brand Platform.
80% of food innovation comes from optimizing existing products. Your greatest opportunity is already within your company.
Prioritized roadmap, creative memory system, real test data.
More hands-on than consulting, more strategic than an in-house profile. Marketing leadership that helps you reach the next level without hiring full-time.
1 to 5 days per week, on-site or hybrid.
Brands in a pivot or acceleration phase that need to define their DNA, their cause and their role in order to stand out in the market.
Build a coherent brand territory grounded in clear convictions and purpose, to guide future actions: messaging, new products, communication and partnerships.
Your Brand Platform, integrating insights from the analysis phase and the workshop.
Food brands that want to innovate without reinventing everything. SMEs, mid-caps and scale-ups that need to turn constraints into differentiation levers.
Connect your history, your current assets and tomorrow's opportunities. Test them against the market before committing investments.
A prioritized roadmap, ranked by profitability horizon. A creative memory system to recycle ideas. Real test data to secure and guide your budget decisions.
Food brands that need senior marketing leadership without hiring full-time. SMEs, mid-caps and scale-ups in transformation: launch, repositioning, international scale-up, interim management.
Hold the strategic course while ensuring operational execution. More hands-on than consulting, more strategic than an in-house profile.
Operational marketing leadership from day one. A formalized strategic plan, teams led, metrics tracked. 1 to 5 days per week, on-site or hybrid.
For teams deeply passionate about their product, but whose message does not yet trigger an immediate customer response.
Move beyond technical features to express the real value your users and market expect.
A finalized Value Proposition Canvas, a strategic workshop debrief, and your key pitch messages.
To explore an opportunity or a market upstream, before deploying the heavy artillery. To dig into a target, track an underlying trend or debrief a trade show.
Built for marketing teams without an in-house monitoring platform, who need a clear read of the market, not a raw aggregate. Flash format (48h) or monthly subscription.
Turn the flow of information into an actionable strategic signal. Not a generic report, but a decoding calibrated to your current priorities. AI tools speed up collection and structuring. Analysis and judgment stay human.
A PDF report and a summary infographic. One-off (48h) or recurring monthly subscription. The Insights illustrate the kinds of topics we can monitor.
Audrey's support helped us clarify our value proposition and translate it into concrete, differentiated concepts. She combines a deep understanding of consumer insights in the food industry with a strong ability to turn them into actionable solutions for our clients.
Result: 5 product-concept platforms, ready to activate or move to POC.
Audrey's support was structuring, insightful and highly effective. She articulated our identity with precision, challenged our ideas and helped us build a solid foundation for what comes next. A clear, consistent direction to keep evolving Foliz.
Result: Brand book and positioning delivered in 5 weeks. A real turning point.
A clear, structured analysis, closely aligned with our MVP and international expansion challenges. Exactly the level of perspective and quality we needed to inform our strategic decisions.
Result: MVP audit and strategic recommendations for international expansion.
With MaïMaï Consulting, we clarified our offering and sharpened our positioning. Audrey's approach, strategic, creative and hands-on, helped us turn a solid idea into a brand ready to launch.
Result: Value-proposition workshop, positioning and brand identity, delivered turnkey.
I step in with food brands at their turning points: a launch, a repositioning, an innovation, a push into new markets.
In a sector more demanding than ever (pleasure, health, price, sustainability), taking the time to start from a clean slate is often the best accelerator.
A career shaped inside international groups: Nestlé, CPW (Nestlé / General Mills JV). There I learned to move from strategic vision to execution without a break, in transformation contexts and multi-country teams.
The name? 🐌 MaïMaï means snail in old Japanese. A nod to deliberate slowness, to the path walked with intention. It is also the nickname of Maëlys, my daughter. And a promise: to slow down in order to see better, understand better, act better.
Education
AI Leadership Program · Business Sustainability (Cambridge) · CSRD · Design Thinking (MIT) · Digital Marketing Strategy (Harvard).
How I work
Flexible: on-site, hybrid or remote. France and international.
The La Collab collective
A purpose-driven collective company founded in 2015. 190 highly qualified freelance experts across marketing, communication, digital, sales and HR. Based in Toulouse, Paris, Marseille, Lyon, Nantes and Belgium. An accredited social enterprise (ESS).
When a project calls for complementary skills (design, digital, motion, development), MaïMaï assembles a tailor-made team from the collective. A single point of contact, broader execution capacity, without the constraints of an agency.
Flexible · 1 to 5 days per week · No hiring · no full-time contract · 25 years · seniority in service of the business
It is a senior marketing director who runs your strategy and its execution on a part-time basis, without a full-time hire. I work 1 to 5 days a week, on site or remotely, to hold the marketing course and coordinate your teams, agencies and freelancers. Also called fractional, part-time or interim marketing: more hands-on than consulting, more strategic than an in-house hire.
Food and FMCG brands in France and Switzerland: SMEs, mid-market companies and scale-ups at a turning point. In practice, that means situations like repositioning a mature range losing share to private labels, framing an 18-month innovation plan under budget constraints, reworking a scale-up's value proposition before a funding round, or building a coherent brand portfolio after an acquisition. The common thread: a real marketing challenge and no senior marketing lead in-house to carry it.
An agency runs campaigns, a hire commits a fixed cost over the long term. I hold both strategy and execution while staying anchored in your reality, like a leader on your team, but part-time. And when a project needs specialised skills such as design, digital, motion or development, I bring in a tailored team through the La Collab collective, with a single point of contact.
We usually start with a short framing phase to identify the priorities that matter most. Then the format fits your need: from a one-off piece such as a brand platform in one month, to part-time marketing leadership over six months and more. The principle stays the same: start from your existing assets and quickly test what creates value. The simplest way to start is a first call.