My articles, market watch and client cases on food brands in moments of transformation.
Food anxiety. The salt that causes the problem is the one you never taste. Forgotten iodine, the salami strategy, the false friends of reduction and salt as terroir.
120,000 fractional marketing leaders in the US, twice as many as two years ago. Why France still hesitates, and what it changes for food brands.
Mars, Nestlé, Cargill, Barry Callebaut, Foreverland: in six months, cocoa-free moved out of the lab. Still emerging, but a structural signal. Verdict by category.
40% executives, 38% women, €2,000 annual budget. No French food, nutrition or health brand has launched a dedicated range yet. The decryption.
Amazon Rufus, Carrefour Hopla+, SOAR. AI agents have become distribution channels, and most food brands don't know it yet.
Four Startup Challenge winners, three proof pathways going mainstream, and the NOVA 2027 challenge for French food brands.
€23M in revenue in under a year for one creator brand. 7 cases analyzed, 3 roles for French food SMEs, and the watch-outs.
Before they become essays, my analyses appear as posts. Follow me to catch them as they drop.