Innovation Inside the Box

Efficiency through creative constraint: from vision to market proof.

The food industry has never been more demanding: pleasure, health, nutrition, and price : all at once! Private labels are increasing in quality, and new brands can establish themselves within months. Yet 80% of food innovation comes from optimizing existing products. Our conviction : your greatest opportunity is already within your company! So we start from your industrial capabilities, your R&D, your know-how, and your brand DNA to identify credible opportunities, turn constraints into levers of differentiation, and test these ideas with the market before committing investments.

① Setting the Direction

Revisit dormant and active projects.

Tomorrow’s breakthrough is often yesterday’s failure — simply ahead of its time.

Define an innovation thesis and map opportunities by horizon: Core, Adjacent, Transformational..

② The Failure Tour

③ The Pop-Up Factory

Turn the factory into a showroom.

Sales, your customers, and marketing make their selection and place their orders.

④ The Micro-Test

Test a prototype (Minimum Loveable Proposition) digitally or with a pilot group before investing.

✔️ A Prioritized Roadmap. Concrete opportunity areas, ranked by profitability horizon.

✔️ A Creative Memory System. A structured way to recycle ideas and avoid starting from scratch.

✔️ Real Test Data Factual insights to secure and guide your budget decisions.

Benefits: Clarity · Budget efficiency · Team engagement · A new operating model.

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