3 Areas of Expertise

Brand Positioning
Brand positioning
Brand positioning

Singular, clear & engaging.

To gain visibility & resonance.

Turning ideas and sticky notes into reality.

Sustainable Innovation
Sustainable innovation
Sustainable innovation
International Expansion

Identifying quantified growth opportunities.

International expansion, business development
International expansion, business development
  • Brand platform: vision, mission, values, value proposition

  • Positioning: differentiation, promise, target

  • Storytelling & tools that engage

  • Operational marketing plan: product, brand, communication, promotion, KPIs

  • Trend analysis, market watch & weak signals

  • Ideation workshops, design thinking, responsible innovation

  • Concepts, sprints, and briefs for products/services

  • Innovation roadmap at 1, 3, and 5 years

  • Market potential analysis

  • Go-to-market strategy & launch acceleration

  • Experience across France, Europe, Latin America, and the Middle East

Image : Sergio Rodriguez -Portugues del Olmo Unspashed

For lasting additional revenue.

For clear market perspectives

How We Work

Tailored support with tangible results
Strategic Missions

Framing high-stakes projects or supporting business transformations.

Coaching & training

tailored to give your team a boost — individually or collectively.

Fractional Marketing Leadership / part-time CMO

Bringing ongoing strategic & operational support, integrated into your team.

🦸‍♀️🦸‍♂️🦸‍♀️ Solo or with a trusted network of experts in digital, design, and communication, mobilized when needed.

fractional marketing leadership, collaboration
fractional marketing leadership, collaboration
Interim Management

Ensuring continuity during transitions, including maternity cover.

Our methods

Consumer-focus. Design Thinking. Business Sense.

Positionning
Inspiration
Inspiration

User interviews. Consumer profiles. Customer Journey Mapping. Business Model Canvas workshops (including pitch design, Kano model, competitive analysis, and market intelligence).

Innovation

Ideation workshops. Systematic Inventive Design. Interviews with internal and external stakeholders.

Inspiration

Synthesis of market studies and trends. Reviews of trade shows and conferences. Books and podcasts.

Innovation
Innovation
Positioning, Branding
Positioning, Branding