Experienced marketing leadership, a few days a week, right at your brand's turning point.
A fractional CMO is marketing leadership working for your company the useful fraction of the week: 1 to 5 days, over 6 months and beyond. The direction, the method and the execution, without the fixed cost of a full-time hire. At MaïMaï, this is the Fractional Marketing offer: same commitment, embedded in your team.
We start with a short framing phase to set the high-impact priorities. Then the pace adjusts to your needs: 1 to 5 days a week, on site, hybrid or remote. The format flexes as the mission unfolds, up or down.
25 years in food marketing, at Nestlé, CPW and Nutrition & Santé. More than 40 brands, from global groups to foodtech challengers.
A fractional CMO is experienced marketing leadership that joins your company on a part-time basis, 1 to 5 days a week. They set the strategy, build the plan and commit to execution with your teams, without a full-time hire.
The most common format starts at 1 or 2 days a week, over 6 months and beyond. It scales up to 5 days in busy periods, on site, hybrid or remote. The pace adjusts as the mission unfolds.
Food and FMCG brands in France and Switzerland: SMEs, mid-caps and scale-ups at a turning point. Launch, repositioning, innovation, international acceleration or interim management. The common thread: a real marketing challenge and no marketing leadership in-house to carry it.
You pay for the days worked, with no payroll costs, no annual package and no exit cost. The budget depends on the number of days and the duration: it is set together during the framing phase, based on what is at stake.